Whistling Through the Graveyard

Businesses in Kansas City still seem to be trying to figure out what Google Fiber means for them. And a lot of our competitors are supplying them with plenty of misinformation.

What is Whistling Through the Graveyard?
You’ve seen this in scary movies. A guy is walking through a graveyard at night and starts whistling because he’s nervous. Whistling helps distract him from the danger that’s lurking.

This is a good analogy for the way our competitors seem to be treating Google Fiber. They act like Google Fiber is some kind of toy and not a serious commercial service. Their attitude is dismissive.

Just like whistling in a graveyard won’t stop the guy from getting attacked in the scary movie, pretending that Google Fiber isn’t an amazing opportunity won’t protect them from losing a lot of business. Google Fiber is disrupting the telecommunications sector in Kansas City.

I’m sure AT&T, Time Warner Cable and Consolidated Communications wish that wasn’t the case. They’ve got a big investment in infrastructure that’s seriously jeopardized by someone selling a Gigabit of internet access for $100 per month with no installation charge.

We’ve actually heard sales reps for other companies say this: “Sure, you might want to order Google Fiber for some non-essential part of your business, but don’t run your core data or voice traffic over that kind of a network.”

Really?

Here’s our take on all of this. Google Fiber: it’s super fast, it’s super inexpensive, it has the best up-time in the market, it has the lowest transmission delays (by far) in the market, they have reasonable repair intervals. What else is there?

Just because the product offering is simple doesn’t mean it isn’t serious.

So feel free to ignore the “graveyard whistlers”, and view Google Fiber for what it should be: the centerpiece of your network.